Back Dormitory Boys

If you're one of the three people left on the planet who has yet to watch the greatest Chinese pop video of all time, here it is again.

The Economist reports that Huang Yixin and Wei Wei, the two students in the video, are now Chinese megastars. Even their roommate, just visible in the background playing computer games, has become a national celebrity.

So big have they become that the duo are set to join David Beckham, Ronaldinho and Janet Jackson as the public face of Pepsi in China.

The power of the internet and a good idea.